Making Campaigning Count...
Advice, support and training for campaigning (advocacy) organisations on best practice e-campaigning.
News, Updates and Insights
Stop Kony - what can e-campaigners learn?
Invisible Children's StopKony campaign triggered the eCampaigning Forum's hottest debate yet, both in terms of numbers, and of passion. Below are just a selection of the insightful and interesting comments made during the ECF email discussion, plus links to online commentary.
Campaigning with UK local councils
If you're working on a truly local issue, or a national campaign that plays out at a local level, councils could be the right target for your actions.
Organisational and personal on Twitter
Personality is supposed to be a 'good thing' on twitter, but whose? Where you have several staff/volunteers tweeting from an organisational account, do you explain who is 'talking'?
Getting staff engaged with a campaign
You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.
Targeting tweeting MPs
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Should I include a budget in my RFP?
A resounding (but qualified) yes, from agency, developer and client perspectives, with some more tips on making your Request for Proposals as effective as possible (and some extended car metaphors).
Am I following too many people on Twitter?
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Reactivating inactive supporters
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supports, usually from 70% -90%. But it doesn't have to be this way.
The integration imperative: Tiananmen mothers case study
Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign.
Making the most of Facebook insights
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
Joining a conversation on twitter
Jamie Woolley shares learning from Greenpeace UK's experience joining in online discussions of UK TV programmes.
Knowledge Exchange
Digital Campaigning Knowledge Exchange: connecting academic research and researchers with experienced campaigners.
Developing your 'super-activists'
Concern Worldwide's Natasha Adams talked to a number of UK organisations about how they support and develop their keenest and most active campaigners.
Using facebook for a live Q and A session
Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness.
How do I get more people to sign my petition?
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Using a Google+ hangout for an online press conference
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Mapping actions from postcode data
If you have UK postcode data for your actions, how can you display supporter actions on a map?
Dealing with online trolls
How do you deal with the persistent attacker on your facebook page? ECFers shared some tips and experiences.
High-traffic hosting
A sudden high profile in the media could be great for your cause... but not if your website collapses under the strain.
