Blog
A blog about the art and science of campaigning and eCampaigning
Feb 01, 2012
Reactivating inactive supporters
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supports, usually from 70% -90%. But it doesn't have to be this way. read more...
Jan 29, 2012
The integration imperative: Tiananmen mothers case study
Ben Brandzel explains how integrating communications with 'donors' and 'activists' can pay off, with a case study of Amnesty UK's 'Tiananmen mothers' campaign. read more...
Dec 21, 2011
Making the most of Facebook insights
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience. read more...
Dec 12, 2011
Joining a conversation on twitter
Jamie Woolley shares learning from Greenpeace UK's experience joining in online discussions of UK TV programmes. read more...
Dec 01, 2011
Developing your 'super-activists'
Concern Worldwide's Natasha Adams talked to a number of UK organisations about how they support and develop their keenest and most active campaigners. read more...
Oct 24, 2011
Using facebook for a live Q and A session
Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness. read more...
Oct 17, 2011
How do I get more people to sign my petition?
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it? read more...
Sep 22, 2011
Using a Google+ hangout for an online press conference
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost. read more...
Sep 15, 2011
Mapping actions from postcode data
If you have UK postcode data for your actions, how can you display supporter actions on a map? read more...
Dealing with online trolls
How do you deal with the persistent attacker on your facebook page? ECFers shared some tips and experiences. read more...
Sep 14, 2011
High-traffic hosting
A sudden high profile in the media could be great for your cause... but not if your website collapses under the strain. read more...
Optimising sign-up forms
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise? read more...
Sep 07, 2011
Mapping your information
Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp. read more...
WordPress v Joomla v Drupal: who's your dream date?
Looking for Open Source Content Management System romance? Rechord's Rachel Collinson looks at the line up. read more...
Aug 17, 2011
Copyright law and campaign parodies
In the UK, copyright law can be a real dampener on campaign creativity, making parody and humour legally risky. read more...
An e-campaigning reading list
What should read to help my thinking on great campaigning? Here are some suggestions... read more...
Aug 08, 2011
Great suppliers, training, QR codes, when to escalate and more...
Summaries of some of this month's hot topics on the eCampaigning Forum email list. Separate articles to come on campaigner development strategies, Copyright law and campaigning, and a campaigning reading list. read more...
Jul 09, 2011
Opt ins, mobile apps, rss, social proof, ewoks and more...
A summary of just some of the most interesting conversations (really, it's been a chatty month!) from the eCampaigning Forum email list, June 2011. read more...
Jun 29, 2011
Greenpeace vs. VW
Greenpeace's VW Dark Side campaign has quickly attracted large number of supporters. So what makes this one work where others struggle? read more...
Jun 06, 2011
Cookies, benchmarking, maps, Tunisia...
Hot topics from the eCampaigning Forum email list, May 2011. read more...
