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Mapping your information

by Jess Day — last modified Sep 07, 2011 08:30 AM

Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp.

Cartograms are maps which distort area to show some other variable, such as population size. Chloropleth maps use different colours or colour intensities to show information, and proportional symbol maps use a circle, or other shape of a different size to convey information – for example a larger person to show a larger population.

There are plenty of online tools to help you generate colourful and visually interesting maps to show statistical data - here are a few suggested by the ECF list. 

http://www.delicious.com/day_jess/ecampaigning+mapping+visualization

This article summarises a discussion on the eCampaigning Forum email list. Thanks to everyone who contributed.

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Jess Day

Jess Day

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Brie Rogers Lowery

Brie Rogers Lowery
Brie has recently joined FairSay to help expand the scope of work and capabilities that FairSay has to offer. With a background in e-campaigning encompassing mobilisation, online fundraising and offline engagement, Brie has worked in international organisations, including Head of New Media at 1GOAL & The Global Campaign for Education (GCE South Africa) and Campaigner at GetUp! (Australia) – organisations with 600,000 and 300,000 online supporters respectively.