Duane Raymond
Feb 01, 2012
Reactivating inactive supporters
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supports, usually from 70% -90%. But it doesn't have to be this way. read more...
Jun 29, 2011
Greenpeace vs. VW
Greenpeace's VW Dark Side campaign has quickly attracted large number of supporters. So what makes this one work where others struggle? read more...
Oct 22, 2010
Hype vs. Reality: What digital channels are the most effective in 2010?
There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. read more...
Sep 28, 2010
Gladwell: Why the revolution will not be tweeted
Author Malcolm Gladwell provides a thought-provoking critique of social media activism, contrasting its strengths and weaknesses vs. traditional activism. In doing so, he suggests some priorities for achieving systemic change vs. marginal change. read more...
Mar 15, 2010
eCampaigning Models: Email-to-Action
What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online. read more...
Mar 03, 2010
How is public perception influenced?
The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns? read more...
Feb 22, 2010
How to eCampaign like Obama
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too. read more...
Feb 21, 2010
How to Campaign like Obama
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors. read more...
Oct 19, 2009
Split-Testing: Are yours statistically valid?
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical. read more...
Sep 07, 2009
Benchmarking: What is it?
Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009. read more...
May 27, 2009
64ForSuu.org: Launching a New Campaign in 6 Days
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days. read more...
Apr 09, 2009
Funding eCampaigning in Kenya
Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later... read more...
Dec 17, 2008
What will help YOU through 2009?
Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009? read more...
Nov 10, 2008
Planning for Success: Change.gov
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success. read more...
Nov 05, 2008
Obama's Win and the Power of Networking
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking. read more...
Oct 21, 2008
Donating IS a campaigning action
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action. read more...
Sep 20, 2008
In My Name launch
In My Name is a new global public campaign by GCAP leading up the the annual "Stand Up Speak Out" day of action to end poverty. read more...
Sep 17, 2008
eCampaigning training series launched
The long awaited eCampaigning training series is finally here. From what I can tell, it is the most comprehensive eCampaigning training series anywhere. read more...
Behind the scenes of the redesign
I have just launched FairSay re-designed website. In doing so, I tried to apply all the relevant e-campaigning best practices and thought others (you) might be interested in what went on behind the scenes. read more...
Aug 27, 2008
A privacy statement in video
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy! read more...
