analytics
Dec 21, 2011
Making the most of Facebook insights
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience. read more...
Sep 14, 2011
Optimising sign-up forms
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise? read more...
Sep 07, 2011
Mapping your information
Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp. read more...
