practices
Oct 19, 2009
Split-Testing: Are yours statistically valid?
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical. read more...
May 27, 2009
64ForSuu.org: Launching a New Campaign in 6 Days
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days. read more...
Aug 27, 2008
A privacy statement in video
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy! read more...
May 07, 2008
Top Four Essentials of eCampaigning
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential. read more...
