split-testing

Oct 19, 2009

Split-Testing: Are yours statistically valid?

by Duane Raymond — last modified Oct 19, 2009 06:15 AM

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Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical. read more...

Recent Entries: Stop Kony - what can e-campaigners learn?; Campaigning with UK local councils; Organisational and personal on Twitter; Getting staff engaged with a campaign; Targeting tweeting MPs

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Weblog Authors: Duane Raymond; Jess Day; Liam Barrington-Bush; Brie Rogers Lowery

Brie has recently joined FairSay to help expand the scope of work and capabilities that FairSay has to offer. With a background in e-campaigning encompassing mobilisation, online fundraising and offline engagement, Brie has worked in international organisations, including Head of New Media at 1GOAL & The Global Campaign for Education (GCE South Africa) and Campaigner at GetUp! (Australia) – organisations with 600,000 and 300,000 online supporters respectively.

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split-testing

Oct 19, 2009

Split-Testing: Are yours statistically valid?

Duane Raymond

Jess Day

Liam Barrington-Bush

Brie Rogers Lowery