MoveOn? if one of the best examples of campaigning that utilises new media. Rosalyn will present MovOn? so any questions or requests you have for what she should cover should be posted here.
Want some homework? Read the MoveOn? 2005 Report
Branding -- Thu, 12 Jan 2006 09:14:17 -0600 reply
Rosalyn, how did you all so successfully brand MoveOn? as a meaningful way for progressive folks to get involved in politics? And what did you all do, if anything, to combat right-wing branding of MoveOn? as communist, socialist, or any other "negative" moniker they could get their hands on? (Heather, Idealist.org)
Measuring impact -- Fri, 13 Jan 2006 10:10:06 -0600 reply
Rosalyn--How does MoveOn? measure its impact? Do you attempt any qualitative or quantitative analysis of what's working, beyond the number of responses you generate? Many thanks! (Richard Mott, WWF)
mobile strategy -- Fri, 13 Jan 2006 13:02:15 -0600 reply
Are you planning on integrating mobiles/sms etc into your campaigns? (Katrin, MobileActive? and Aspiration)
availability of docs -- Fri, 20 Jan 2006 18:15:21 -0600 reply
If anyone wants an electronic copy of any of those "MoveOn? Way" docs, I'm happy to share. Just: rosalyn at moveon dot org.
Branding -- Fri, 20 Jan 2006 18:28:24 -0600 reply
Straight from our Communications Director (Jennifer Lindenauer, jenn at moveon dot org):
We brand MoveOn? as an opportunity for people to get involved in the democratic process. If we all do a little it makes a big difference, together.
We occasionally respond to negative attacks if the attacks carry any weight. And the best response is to talk about how many members we have and how that proves that that a significant number of people agree with the positions MoveOn? takes (i.e. we are not a fringe group). Most often, the attacks are outright lies.
mobile strategy -- Fri, 20 Jan 2006 18:30:46 -0600 reply
We've actually collected a bunch of SMS numbers but we really haven't done anything with them yet. I think the US is somewhat behind on this texting stuff, anyway. But I heard some neat stories/ideas this week. Thanks, everyone, for sharing! If you (anyone) has any specific thoughts on how MO should/could use SMS on our campaigns, I'm all ears (rosalyn at move on dot com)
