Communities On and Offline

Event Notes

Interactive Communities

What is a community?

• Customer services: "being part of the network" - email preferences & email programme, access to resources - e.g. fundraising pack, online services.
• Question of the level of buy in for the time and resources - need to formalise people's recourses and time.
  • Anxieties about sensitivities, organisational risks. Can an org let go? Do staff feel capable - libel risk etc.
  • Good practice - BBC - Have Your Say on the BBC website.
  • Easy to set up - but organising a conference isn't just booking a venue!! If you don't put the recourses in, restrict and constrain and give clear expectations nothing will happen.
  • Online facilitation of offline action e.g. car shares to event, let people get in touch with people/events in their local areas.
  • Promoting own events - plug into dominant patterns so its familiar and people are confident to use.

Email:

• Not about frequency, about integration of messages.
• Oxfam reports has donor/campaigner versions- one overlap.
• Subject lines:
  • Link to current affairs - press coverage
  • Short
  • Call to action more likely to be opened
  • Tell people the call to action straightaway - link at the top & bottom.
  • Source email from address and reply needs to go somewhere.

Community radio:

• Small radio community - small but constant Comms. Providing service. Exchange of content between Southern & Northern broadcasters

Interested Participants

comments:

... -- Wed, 18 Jan 2006 06:16:21 -0600 reply
Karina OGB