Make Some Noise is Amnesty International's new campaign around music with a message. With international artists covering John Lennon originals available as downloads and eventually ringtones, the aim is to inspire a new, young audience in human rights activism (and fundraise, of course). It's new ground for Amnesty in terms of harnessing new technologies and media for human rights but also presents a model for future e-campaigning and web activism. Looking forward to hearing best practice around online activism, promotion, viral campaigns and e-communications.
Newly released website is at http://www.amnesty.org/noise
