Many new media campaigns still seem to act as if build it and they will come is true - when we know it actually very wrong! A new media campaign which need to get new people taking the action to succeed must promote it and ensure that a good proportion of those new to the organisation are recruited (ually opt-in for further communications)
This group could share how effective promotion can occur and how to convert those people into supporters.
Interested Participants
| Name | Organisation | Country | Specific Interests |
|---|---|---|---|
| Eugene | 54 Degrees | Ireland | – |
| Graham | Advocacy Online | United Kingdom | Building an activist base across numerous campaigns - episodic activism, etc. |
| George | Amnesty International Canada | Canada | – |
| Alex | Amnesty International | United Kingdom | – |
| Louisa | Christian Aid | United Kingdom | – |
| Sue | Charity Technology Trust | United Kingdom | – |
| Debra | Friends of the Earth International | Netherlands | ecampaigning on a shoestring |
| Cristina | Greenpeace International | Netherlands | – |
| Alex | NSPCC | United Kingdom | – |
| Shannon | ONE Campaign | United States | – |
| Richard | Oxfam GB | United Kingdom | – |
| Julia | UNICEF UK | United Kingdom | – |
| Katy | UNICEF UK | United Kingdom | – |
| Bornali | World Development Movement | United Kingdom | Promoting WDM's new media campaigning through effective on- and off-line marketing. |
| Miranda | Which? | United Kingdom | – |
| Richard | WWF US | United States | – |
... -- Wed, 18 Jan 2006 10:35:10 -0600 reply
Karina Oxfam
