The eCampaigning Exchange is an initiative to collect, produce and publish a range of expertise on e-campaigning that anyone could use. The 2008 eCampaigning Forum would be the event around which this effort starts.
It would start as an online and physical questions, answer and suggestion board and use these as the basis for interviewing eCampaigning Forum community members. People with writing, audio interviewing and/or video interviewing skills will be hired to conduct these interviews (usually in return for a reduced/waived ECF08 organisation fee) and to produce and publish the resulting article, podcast or video clip.
Content would be published under the “Creative Commons Attribution-Share Alike 2.0 UK” license. FairSay? will arrange for all this material to be published online and others can take the digital versions and re-publish them as they see fit. Printed materials would be re-producible from supplied print files of the documents. The result should be a rich selection of content that anyone can use to improve their knowledge and expertise in eCampaigning.
All sponsors would have their branding on the printed and digital material as well as a short description they choose to include.
It would be run on the basis of:
- Occurring before (online) and during (online and offline) ECF08:
- A physical question and answer / suggestion board for participants to post and reply to other delegates at the ECF08 event
- The eCampaigning Forum list, past event notes and other relevant list archives (like the US Progressive Exchange list) would be reviewed to identify the most popular topics.
- An online question and answer / suggestion board before and during the event on the FairSay? ECF08 site, the Facebook ECF group and the Facebook ECF08 event
- Someone to review the questions before and during the event, proactively find people to respond to them and ensure they are responded to via an interview and published online.
- Interviews would be published in one or more of written form (before or at event), audio podcasts (before or at event) and video clip (at the event).
- The questions, answers and suggestions would be reviewed and a selection used as the basis for a ‘how to’ printed publication on e-campaigning.
To achieve this, the following would be necessary:
- A participant pack coordinator to identify what content needs to go into the participant pack and collect it for the designers
- A production coordinator to:
- Promote the eCampaigning Exchange online
- Review list and archive questions to identify any recurring and popular issues
- Regularly monitor the activity online and at the event
- Identify who could address questions or suggestions raised and approach them to do so
- Interviewers to approach suitable candidates for responding to questions and suggestions, record it in the appropriate format and edit it for publication
- Equipment to record and edit audio and/or video interviews
- A booklet coordinator and editor to collect e-campaigning articles for the booklet and supply it to the designers
FairSay? will supply one video camera and one audio recording device and it is likely some potential interviewers might also have their own equipment.
