What are the different tools and tactics you could use in an online campaign? Here are some examples, but can you suggest others? Or add your favourite examples of where a campaign has used these tactics under any of these headings? Please include urls where possible, and as much info as possible, eg name of campaign, dates, organisation.
- Petition
- Email your elected representative
- Email candidates for elections
- Email business or corporation
- Organise joint lobby of an elected representative
- Organise joint action against corporate eg attend shareholder meeting,
- Donate money
- Organise voluntary action
- Use web to support offline fundraising events eg justgiving, bmycharity
- Use web to coordinate mass action or direct action
- Use web to organise home or community events
- Run event within community
- Tell your friends about the campaign
- Viral videos
- SMS
- Competitions
- Remixes/mashups
- Letters to editors
- Download resources to identify yourself with a campaign online eg blog buttons, logos, wallpapers, facebook applications
- Download resources to identify yourself with a campaign offline eg posters
- Buy merchandise - tshirts, bags, badges/buttons, mugs
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