Edit detail for Children's Food Campaign revision 6 of 1
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Editor: duane
Time: 2009/05/07 05:49:44 GMT-5 |
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changed: - Merton Parents for Better Food in Schools is a group of concerned parents who've driven real change in their community, including a new catering supplier for the borough's primary schools. http://www.mertonparents.co.uk/ New media have been crucial in helping the group organise themselves. Jackie Schneider is now working with Sustain to help parents across the UK to mobilise themselves in the same way. They're currently piloting a social network at http://parentpower.ning.com. Attendance ========== Virpi Oinonen, Greenpeace Gill Amas, Care International Laura Kenyon, Greenpeace International Dave Beynon, Compassion in World Farming Nick Harris, TearFund Stacy Woodward, Living Streets Caroline Jones, Which? Ruth Goldsmith, DrugScope Strong need to pin down what are the most important things to achieve. Is it online actions, is it active local organizations - clarifying objectives will make it easier to decide on platform and approach. This will inform decision on whether it's best to go to where people already are (facebook, http://netmums.com, http://mumsnet.com, http://bounty.com, http://gurgle.com, etc), or set up your own. Ning probably a good place for interaction - other social networks and existing fora such as http://mumsnet.com or http://netmums.com don't offer the level of functionality to allow groups to start mobilizing locally and talking to one another at that level. However, once signed up, need strong reasons to bring people back to see if there are other people they can organize with in their local area. Always a struggle for an organization to let go and allow people to organize for themselves. Once you've set the parameters you need to allow things to happen. Need to bear in mind the 100:10:1 rule - where a small minority will do most of the interaction - you need a large number of people to get activity going. See Jakob Neilsen's article on Participation Inequality for more details on this: http://www.useit.com/alertbox/participation_inequality.html A need for a lot of promotional activity to get people in, also different levels of engagement.
Merton Parents for Better Food in Schools is a group of concerned parents who've driven real change in their community, including a new catering supplier for the borough's primary schools. http://www.mertonparents.co.uk/
New media have been crucial in helping the group organise themselves. Jackie Schneider is now working with Sustain to help parents across the UK to mobilise themselves in the same way. They're currently piloting a social network at http://parentpower.ning.com.
Attendance
Virpi Oinonen, Greenpeace Gill Amas, Care International Laura Kenyon, Greenpeace International Dave Beynon, Compassion in World Farming Nick Harris, TearFund? Stacy Woodward, Living Streets Caroline Jones, Which? Ruth Goldsmith, DrugScope?
Strong need to pin down what are the most important things to achieve. Is it online actions, is it active local organizations - clarifying objectives will make it easier to decide on platform and approach.
This will inform decision on whether it's best to go to where people already are (facebook, http://netmums.com, http://mumsnet.com, http://bounty.com, http://gurgle.com, etc), or set up your own.
Ning probably a good place for interaction - other social networks and existing fora such as http://mumsnet.com or http://netmums.com don't offer the level of functionality to allow groups to start mobilizing locally and talking to one another at that level. However, once signed up, need strong reasons to bring people back to see if there are other people they can organize with in their local area.
Always a struggle for an organization to let go and allow people to organize for themselves. Once you've set the parameters you need to allow things to happen.
Need to bear in mind the 100:10:1 rule - where a small minority will do most of the interaction - you need a large number of people to get activity going. See Jakob Neilsen's article on Participation Inequality for more details on this: http://www.useit.com/alertbox/participation_inequality.html A need for a lot of promotional activity to get people in, also different levels of engagement.
