Speakers

Speakers =========

Joe Baker --------- Joe Baker is the former head of online campaigning for Amnesty international in the USA, where he worked for many years. After that, Joe became Executive Director (head) of the Nonprofit Technology Enterprise Network (NTEN), which is a large, innovative and increasingly popular association of online campaigning not-for-profit organizations in the USA. (NTEN's conference is possibly the most important event of the year for these organizations.)

Three years ago Joe joined `Care2 `_, where his most important job is to lead Care2's Campaign team, who create and conduct all of the 80 or so campaigns that Care2 run each month for 80 or so different nonprofit clients. (If you've ever subscribed to some of Care2's 25 cause e-alerts, then you have seen these campaigns in action.) In the three years that Joe has run the Campaign team, they have fulfilled campaigns for almost 500 not-for-profits across a dizzying array of causes, generating about 30 million petition and pledge signatures, as well as about 10 million email signups for these organizations in the process. This means that Joe has learned, mainly through trial and error, an extraordinary amount about what works and what does not work in online e-campaigning under many different circumstances, mainly for Care2's not-for-profit clients in the USA and Canada, plus a couple in the UK and Australia.

On top of all that, Joe is also in charge of Care2's `cause channels `_ across eight (soon nine) causes. These channels are essentially Care2's own version of a blogger network similar to HuffingtonPost? or DailyKos? or TPM, integrating commonly-themed action campaigns, news items from the Care2 News Network (our version of Digg.com), job and volunteer opportunities, online video clips and of course postings by about 40 freelance subject matter expert bloggers. It's common for a good posting on the Care2 cause channels to generate 600 comments in only two days, and the traffic on these channels has risen dramatically over the past year

all thanks to Joe's great leadership.

Matthew Sherrington -------------------

Matthew has over 20 years fundraising, communications and leadership experience in the voluntary sector. He was with Oxfam for 14 years in a variety of roles, including campaigning on apartheid-era South Africa, and their Make Trade Fair campaign, and spent four years in Washington DC as Fundraising Director for Greenpeace in the USA. At Greenpeace he turned round a long-term decline with a strongly supporter focused strategy, featuring award-winning integrated communications. From his 2007 return to the UK, he was the Director of Fundraising and Communications at EveryChild?. He has `recently joined The Good Agency as the Strategy Director `_., where he works with a range of non-profit organisations on integrating fundraising and communications, including campaigning.

At ECF 2010, Matthew will be challenging people to think beyond what they currently do, with a broader look at delivering an integrated supporter experience, and the place of e-campaigning in that. He argues that organisations inevitably fracture that supporter experience by organising themselves into specialist units, either by activity - fundraising, or campaigning, or by media - for example digital. We can end up imagining that our audience is one-dimensional, responsive only to what we send them. Instead, we need to appreciate better that people increasingly get involved in multiple ways, and use various channels. Engagement is key to supporter loyalty, and organisations want loyal supporters, for the security of income, and to leverage their power.

Matthew's message is thus one of tackling silos within organisations, thinking of the supporter first, and how working across teams to deliver an integrated experience builds the capacity and loyalty of your whole supporter base.

Speaker 3: TBC -------------- Looking for a managing director of a campaigning organisation to speak about their perspective of e-campaigning's value, strengths, weaknesses, gaps, vision, etc.

Speaker Selection and Criteria ------------------------------ For each eCampaigning Forum, the aim is to have speakers who can demonstrate cutting-edge campaigning via interactive media. Generally this is one working in an established NGO and one working outside an established NGO structure. Since may event participants return each year, a speaker also can't be from the same organisation as the previous year.

Any speaker needs to:

• Relate directly to e-campaigning - Be useful for most of the ECF participants - Challenge ECF participants to think beyond their current activities - Have recent/current examples thay can use to demonstrate their points - Be different from each other (e.g. not both from the same type of organisation / country / sector) - Can use current examples (in last 6-12 months) - What they share is not likely to be available elsewhere (e.g. other events, articles/videos)

From Last Year ============== See the `speakers from last year's event `_ to get ideas for what you'd like this year.