Edit detail for Speakers revision 2 of 2
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Editor: duane
Time: 2010/03/02 12:29:11 GMT-6 |
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changed: -Matthew has over 20 years marketing and leadership experience in the charity fundraising sector, including 14 years with Oxfam GB and Oxfam International in a variety of roles and four years as Fundraising Director for Greenpeace in the USA. At Greenpeace he turned round a long-term decline with a 35% growth in donors and income over two years as a result of a strongly supporter focused strategy. Until recently he was the Director of Fundraising and Communications at EveryChild. He has `recently joined The Good Agency as the Strategy Director <http://www.thegoodagency.co.uk/news/agency-news/matthew-sherrington-joins-us-as-our-new-strategy-director/>`_. - -At ECF 2010, Matthew will be challenging people to think beyond what they currently do. He wouldn't talk much about e-campaigning at all, but rather the value of an integrated supporter experience. - -Matthew looks at an integrated supporter experience in 3D way: mixing activities (fundraising, campaigning) as well as channels. Engagement to is key to supporter loyalty. Supporters have to find the experience meaningful, rewarding, and possibly fun, to stay, come back, do/give again. It doesn't matter if its campaigning or not. - -At Greenpeace US they got people hosting house parties, and doing bakesales, organised by e-mail. Bu they also got direct mail donors doing campaign petitions, and we grew our e-mail list from 4% of donors to 30% of donors. Unfortunately, they never fully understood the overlaps before Matthew left, but they didn't let the database issues stop them thinking about it as an integrated approach. - -Matthew's message is thus one of tackling silos within organisations. E-campaigning in its own right may or may not swing a business case. But working with fundraisers etc to build a coordinated, aligned programme of integrated supporter communication and activity, could. And there's a market shift in that direction. Supporters want to be more involved in things, and not just give money. - -Examples? Greenpeace US improved donor retention. And the sector is seeing campaigning used successfully for donor lead generation (and not in bland ways) like the Save the Children Gaza example. - -Campaigners can still sometimes be too purist about campaign actions just as fundraisers can be reluctant to put campaigning in front of donors. While there is a legitimate reason for offering people other actions to do, simply to involve, engage, build connection. Capacity-build your base, if you will, increasing touch points and connection to organisation and cause. Matthew has over 20 years fundraising, communications and leadership experience in the voluntary sector. He was with Oxfam for 14 years in a variety of roles, including campaigning on apartheid-era South Africa, and their Make Trade Fair campaign, and spent four years in Washington DC as Fundraising Director for Greenpeace in the USA. At Greenpeace he turned round a long-term decline with a strongly supporter focused strategy, featuring award-winning integrated communications. From his 2007 return to the UK, he was the Director of Fundraising and Communications at EveryChild. He has `recently joined The Good Agency as the Strategy Director <http://www.thegoodagency.co.uk/news/agency-news/matthew-sherrington-joins-us-as-our-new-strategy-director/>`_., where he works with a range of non-profit organisations on integrating fundraising and communications, including campaigning. At ECF 2010, Matthew will be challenging people to think beyond what they currently do, with a broader look at delivering an integrated supporter experience, and the place of e-campaigning in that. He argues that organisations inevitably fracture that supporter experience by organising themselves into specialist units, either by activity - fundraising, or campaigning, or by media - for example digital. We can end up imagining that our audience is one-dimensional, responsive only to what we send them. Instead, we need to appreciate better that people increasingly get involved in multiple ways, and use various channels. Engagement is key to supporter loyalty, and organisations want loyal supporters, for the security of income, and to leverage their power. Matthew's message is thus one of tackling silos within organisations, thinking of the supporter first, and how working across teams to deliver an integrated experience builds the capacity and loyalty of your whole supporter base.
Speakers =========
Joe Baker --------- Joe Baker is the former head of online campaigning for Amnesty international in the USA, where he worked for many years. After that, Joe became Executive Director (head) of the Nonprofit Technology Enterprise Network (NTEN), which is a large, innovative and increasingly popular association of online campaigning not-for-profit organizations in the USA. (NTEN's conference is possibly the most important event of the year for these organizations.)
Three years ago Joe joined `Care2
- On top of all that, Joe is also in charge of Care2's `cause channels
- all thanks to Joe's great leadership.
Matthew Sherrington -------------------
Matthew has over 20 years fundraising, communications and leadership experience in the voluntary sector. He was with Oxfam for 14 years in a variety of roles, including campaigning on apartheid-era South Africa, and their Make Trade Fair campaign, and spent four years in Washington DC as Fundraising Director for Greenpeace in the USA. At Greenpeace he turned round a long-term decline with a strongly supporter focused strategy, featuring award-winning integrated communications. From his 2007 return to the UK, he was the Director of Fundraising and Communications at EveryChild?. He has `recently joined The Good Agency as the Strategy Director
At ECF 2010, Matthew will be challenging people to think beyond what they currently do, with a broader look at delivering an integrated supporter experience, and the place of e-campaigning in that. He argues that organisations inevitably fracture that supporter experience by organising themselves into specialist units, either by activity - fundraising, or campaigning, or by media - for example digital. We can end up imagining that our audience is one-dimensional, responsive only to what we send them. Instead, we need to appreciate better that people increasingly get involved in multiple ways, and use various channels. Engagement is key to supporter loyalty, and organisations want loyal supporters, for the security of income, and to leverage their power.
Matthew's message is thus one of tackling silos within organisations, thinking of the supporter first, and how working across teams to deliver an integrated experience builds the capacity and loyalty of your whole supporter base.
Speaker 3: TBC -------------- Looking for a managing director of a campaigning organisation to speak about their perspective of e-campaigning's value, strengths, weaknesses, gaps, vision, etc.
Speaker Selection and Criteria
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For each eCampaigning Forum, the aim is to have speakers who can demonstrate cutting-edge campaigning via interactive media. Generally this is one working in an established NGO and one working outside an established NGO structure. Since may event participants return each year, a speaker also can't be from the same organisation as the previous year.
Any speaker needs to:
- Relate directly to e-campaigning - Be useful for most of the ECF participants - Challenge ECF participants to think beyond their current activities - Have recent/current examples thay can use to demonstrate their points - Be different from each other (e.g. not both from the same type of organisation / country / sector) - Can use current examples (in last 6-12 months) - What they share is not likely to be available elsewhere (e.g. other events, articles/videos)
From Last Year ============== See the `speakers from last year's event `_ to get ideas for what you'd like this year.
