Training Options

Four training options were originally proposed to people interested in participating in the 1-day eCampaigning Training before ECF 2010. These are the options. Option 3 (case studies) was the options that interested by the most people.

#. eCampaigning Overview

• Provides an in-depth look at what it takes to deliver great e-campaigning. - Focuses on the Email-to-Action Model. Good for managers, campaigners, new media practitioners and others who need to lead or deliver parts of the e-campaigning activity. - Provides evidence-based guidance on priorities for the best return and touches on all key areas: planning, strategies, practices and integration. - This won't give you enough to deliver great e-campaigning yourself, but to know what needs to happen, what is the potential return and how it needs to fit with other expertise in the organisation.

#. eCampaigning Models

• The email-to-action model is the dominant model in e-campaigning, but by no means the only model. - This will provide understanding of a wider range of e-campaigning models, when to use them and what they can achieve. - It is good for organisations either have strong email-to-action activity and wish to expand into other approaches, or for whom the email-to-action model is less/not relevant. - This won't give you enough to deliver each e-campaigning model, but you be aware of other models to use in different circumstances and where to learn more about them.

#. eCampaigning Case Studies

• Some campaigns have had great success online, but none are perfect. - Provides insight into a range of campaigns with online activities as well as their strengths and weaknesses. - Starts with a brief overview of the email-to-action model as the framework for exploring each case study. - Helpful for understanding what has made real campaigns with online activities succeed. - Requires a base understanding of e-campaigning and campaigning. - Provides examples of what is achievable when e-campaigning is done well but not much behind-the-scenes understanding of e-campaigning

#. eCampaigning Email-to-action model

• 70-80% of organisations use the email-to-action e-campaigning model. - Provides an in-depth understanding of this model, especially prerequisites, principles, best practices and priorities. - Provides a strong foundation for achieving great e-campaigning in the email-to-action model, a concrete checklist of quick-wins and a range of improvements that would dramatically improve the benefits from the email-to-action model. - Most suited for practitioners, those who project manage practitioners or agency staff who develop e-campaigning site and tools for clients.