eCampaigning Overview Training
20 March 2012, Oxford: A one-day eCampaigning Overview training structured around the interests of participants.
What: A one-day eCampaigning Overview course by FairSay
When: Tuesday 20 March, 09:30-17:00,
Where: St. Anne's College, Woodstock Road Oxford, OX2 6HS, UK (7-10 minutes walk north from the Oxford centre). See a map of the venue.
Cost: £250 GBP (normally £400+ VAT)
Trainers: Duane Raymond
Topic: eCampaigning Models
There were four possible topics and participants indicated they wanted the eCampaigning Models one with case studies.
- The email-to-action model is the dominant model in e-campaigning, but by no means the only model.
- This will provide understanding of a wider range of e-campaigning models, when to use them and what they can achieve and examples of each.
- It is good for organisations either have strong email-to-action activity and wish to expand into other approaches, or for whom the email-to-action model is less/not relevant.
- This won't give you enough to deliver each e-campaigning model, but you be aware of other models to use in different circumstances and where to learn more about them.
Proposed Agenda: eCampaigning Models
- 09:30 Welcome and introductions
- 10:00 eCampaigning Models Overview
- 10.30 Model 1: Email-to-Action
- 11:15 Break
- 11.30 Model 2: Mobilise to fund
- 12:00 Model 3: Mobilise locally
- 12:30 Model 4: Coordinate days of action
- 13.00 Lunch
- 14.00 Model 5: Bearing witness
- 14.30 Model 6: Citizen journalism/alerts
- 15:00 Break
- 15:15 Model 7: Data activism
- 16.30 Discussion and Next Steps
- 17:00 End of training
- 19:30 Optional (£35 GBP): Join Dinner with 50+ ECF 2011 participants
- 21:00 Optional (free): Socialise at St Anne's Campus Bar
2012 Participants
- Alex Lee, Activist / Developer
- Fiona Sexton, Digital Fundraising and Communication Manager, ActionAid Ireland
- Jacqui Mackay, National Coordinator, Banana Link
- Liz Day, Banana Link
- Kevin Ward, Student Representative Co-ordinator, Glasgow Caledonian University Students’ Association
- Sunil Agarwal, India Against Corruption
- Philippe Gousenbourger, Campaigns and Communications, International Trade Union Confederation
- Kristin Blom, Campaigns and Communications, International Trade Union Confederation
- Maria Wattne, Communications, NUMGE union, Norway, Norwegian Union for Municipal and General Employees (Fagforbundet)
- Margaret Gawrys, Webmaster and e-campaigning, Oxfam-Québec, Oxfam-Québec
- Hazel Ripoll, Communications Associate, Public Services International (PSI)
- Paula Hannemann, Head of Social Media & Online Campaigning, WWF Germany
Options considered
Four training options are proposed to people interested in participating in the 1-day eCampaigning Training before ECF 2012.
- Option 3 (case studies) was the option that interested by the most people in 2010.
- In 2011, participants chose the 'eCampaigning Models' option.
- For 2012 it is eCampaigning Models unless decided otherwise
A. eCampaigning Models
- The email-to-action model is the dominant model in e-campaigning, but by no means the only model.
- This will provide understanding of a wider range of e-campaigning models, when to use them and what they can achieve.
- It is good for organisations either have strong email-to-action activity and wish to expand into other approaches, or for whom the email-to-action model is less/not relevant.
- This won't give you enough to deliver each e-campaigning model, but you be aware of other models to use in different circumstances and where to learn more about them.
B. eCampaigning Case Studies
- Some campaigns have had great success online, but none are perfect.
- Provides insight into a range of campaigns with online activities as well as their strengths and weaknesses.
- Starts with a brief overview of the email-to-action model as the framework for exploring each case study.
- Helpful for understanding what has made real campaigns with online activities succeed.
- Requires a base understanding of e-campaigning and campaigning.
- Provides examples of what is achievable when e-campaigning is done well but not much behind-the-scenes understanding of e-campaigning
C. eCampaigning Email-to-action model
- 70-80% of organisations use the email-to-action e-campaigning model.
- Provides an in-depth understanding of this model, especially prerequisites, principles, best practices and priorities.
- Provides a strong foundation for achieving great e-campaigning in the email-to-action model, a concrete checklist of quick-wins and a range of improvements that would dramatically improve the benefits from the email-to-action model.
- Most suited for practitioners, those who project manage practitioners or agency staff who develop e-campaigning site and tools for clients.
D. eCampaigning Overview
- Provides an in-depth look at what it takes to deliver great e-campaigning.
- Focuses on the Email-to-Action Model. Good for managers, campaigners, new media practitioners and others who need to lead or deliver parts of the e-campaigning activity.
- Provides evidence-based guidance on priorities for the best return and touches on all key areas: planning, strategies, practices and integration.
- This won't give you enough to deliver great e-campaigning yourself, but to know what needs to happen, what is the potential return and how it needs to fit with other expertise in the organisation.
