2009 eCampaigning Review
The eCampaigning Review is a study into the practices and performance of e-campaigning. 2009 was the first year of the review. It involved over 50 organisations from multiple countries across a range of campaigning sectors.
Performance Review
These Performance Review looked at how organisations performed on the 'classic' email-to-action e-campaigning model.
Objectives
- Identify some benchmarks for the email-to-action e-campaigning model
- Identify what good performance is on a range of key performance indicators
- Create a useful tool for organisations to improve their e-campaigning
eAction Review and Practices Survey
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The e-action review compared the user experience of participating in e-actions across on a wide range of websites. The practices survey explored what e-campaigning practitioners do behind the scenes.
Objectives
- Get insight into what range of e-campaigning best practices organisations are implementing
- Understanding what e-campaigning practices are being used internally by organisations
- Provide insight into e-campaigning practices beyond the benchmarks
- Provide guidance for organisations to prioritise e-campaigning improvements
