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2010 eCampaigning Review

eAction Review and Practices Survey

The e-action review compared the user experience of participating in e-actions across on a wide range of websites. The practices survey explored what e-campaigning practitioners do behind the scenes.

Objectives

  1. Get insight into what range of e-campaigning best practices organisations are implementing
  2. Understanding what e-campaigning practices are being used internally by organisations
  3. Provide insight into e-campaigning practices beyond the benchmarks
  4. Provide guidance for organisations to prioritise e-campaigning improvements
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Acknowledgements

The 2009 eCampaigning Review produced with the support of:

  • Engaging Networks
    Engaging Networks is a leading provider of eCampaigning software and services. Over 70 organisations use our e-activist 3.0 technology to run their local, national, and global campaigns. Engaging Networks is pleased to support the development of this resource to help spread new ideas within the global eCampaigning community.
  • FairSay
    FairSay provides advice and support on campaigning - especially eCampaigning. FairSay organises the annual eCampaigning Forum and provides eCampaigning training. It initiated this Campaigning Insights projects so those who cannot attend the eCampaigning Forum event can still benefit from it and can gain insight into eCampaigning.

Research Team

  • Jess Day: Qualitative analysis on the eCampaigning Practices survey and the eAction Review
  • Duane Raymond (of FairSay): Quantitative analysis on the eCampaigning Performance Benchmarks