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The best e-campaigning practices depend on your objectives and e-campaigning model of which there are many models. The dominent model is that of emailing supporters to take actions online and tell friends. This is the model for which the e-campaigning tool is optimised for.

What does Best Practice eCampaigning Require?

  • E-Advocacy tool like the eCampaigning Tool
  • Completion Tracking tool (one is built into the eCampaigning Tool)
  • Mass email tool or service like Mail Build http://www.mailbuild.com/
  • Visitor tracking system or service like Google Analytics http://www.google.com/analytics/
  • Campaigning Reporting system (sorry - no known public products yet)
  • Supporter survey tool like Plone Survey
  • Supporter Care (via email) tool or service like MailManager? http://www.logicalware.org/




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